Integrity Roofing & Construction
Digital Marketing Case Study
Integrity Roofing & Construction is the premier roof contracting company in Kitsap and Poulsbo, Washington. With their expertise in roofing, remodeling, and construction, they offer their clients offer top-notch services tailored to meet your specific needs. From roof repairs to complete renovations, their team is dedicated to delivering exceptional craftsmanship and customer satisfaction. While their roofing services were top notch, they were eager to expand upon their existing marketing campaign, and after consulting with the digital marketing team at Fasturtle, we were able to set up a game plan to help them improve their roof contractor marketing initiatives.
Since 2000, Fasturtle has prioritized the unique business goals of each of our clients, providing exceptional, results-oriented, digital marketing solutions. We at Fasturtle pride ourselves on being driven by results and working with our clients to build strong digital marketing campaigns that grow their businesses. After an in-depth conversation with Integrity Roofing & Construction about their services, business goals, and marketing needs, our team of experts developed a highly successful marketing campaign.
The Problem
Without a dedicated reporting and data tracking system, Integrity Roofing & Construction did not have the proper systems in place to be able to properly analyze their digital marketing campaigns. This allowed their previous paid advertising campaign to perform poorly, and not be properly addressed.
Without a proper paid advertising or search engine optimization plan in place, it meant that Integrity Roofing & Construction was not reaching the full scope of their audience, missing out on high potential leads and not being able to build any brand recognition with their local audience.
The Solution
The first marketing initiative that we established for the client was to regularly schedule dashboard reviews that presented the client with both a broad and granular scope of how their digital marketing campaigns were performing. Not only would they be able to see their current leads and data, but they would also be able to easily measure them against the results of the previous months, allowing them to first hand how their online presence was growing.
Fasturtle’s Paid Advertising Program offers roofing businesses fantastic ROI (Return on Investment) for their marketing budget, as you only pay when potential customers click on your ad to visit your website. Our team specializes in not only getting clicks on your ads, but also getting those clicks to convert into actionable leads through targeted landing pages.
Included within our SEO Programs are complete overhauls of your website to allow them to rank best for targeted terms your audience is searching for. Not only did we optimize Integrity Roofing & Construction’s website, but we also provided them monthly SEO-focused content that would bring in an increasing amount of organic website traffic.
Search Impression Share
The Results
From when we first launched their paid advertising campaign, to 6 months into our partnership, Integrity Roofing & Construction saw an incredible increase of over 300% in clicks to their paid advertisements on Google, leading to 100 monthly lead conversions for them to pitch their services to. Our team is able to boast average Google ad conversion rates of 10% compared to the national average of 3.75%, allowing us to deliver excellent results for our clients in the roofing industry.
After implementing our recommended SEO updates to their website and posting for blogs written specifically to reach their audience, Integrity Roofing & Construction jumped up the rankings on Google, featuring a Search Impression Share of over 40% for their targeted terms!
Continued Success in the Roofing Contractor Industry
Our partnership with Integrity Roofing & Construction proved to be extremely successful and we were able to bring them a steady stream of qualified prospects in their already competitive industry. Our success with Integrity Roofing & Construction shows Fasturtle is well-equipped to build brand awareness and online visibility in the Roofing Contractor industry, as we continue to grow and help more roofing businesses across the country.
